Instant Personalization is the feature that lets Facebook share your user info with a selection of partner sites. Supposedly, it's done for the benefit of your user experience, and only with your consent, but a lot of users don't know how to turn Instant Personalization off. Sen. Schumer and Co. want Facebook to close this privacy loophole.
Facebook has already responded to the Senators, letting them know that they don't see a problem with the current system, because it does require user consent. While the senate has addressed online privacy in the past, this is their first time directing a request at Facebook specifically. These new privacy changes are a BIG DEAL, people.
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